Claude Silver is the Chief Heart Officer at VaynerMedia the advertising company co-founded by Gary Vaynerchuk in 2009. Prior to joining Gary Vayernchuk, Claude spent 20 years in the top tiers of the advertising world, working for Publicis and J Walter Thompson, building global brand strategies for Fortune 50 companies. Her current role is to connect with every employee at VaynerMedia, inspire, mentor and lead the team, and infuse the company with empathy.
We started our chat with Claude’s move from advertising strategy to becoming the heart of the VaynerMedia. She told me about the differences and similarities between different generations and how she hires and retains top talent in a company in which 85% of the people are millennials. Claude talked about why “cultural fit” has become less relevant in employing new people and how working actively towards inclusion through “cultural addition” inspires and retains talent. We touched on the way Claude tackles those employees that need to be let go, and we explored career architecture, the increasingly fast-paced world we live in, and the opportunities this opens up.
This show was recorded at a live event in Sharjah, so there is a little background noise.