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Cultivating Resilience, Cultivating Entrepreneurship – Najla Al Midfa


Today’s show is about cultivating resilience. But before we get into Najla’s own path of navigating social norms and obstacles, we talk about her unusual job.

Najla is the CEO of Sheraa, a Govt entity that has been tasked to turn a cultural city into a bustling entrepreneurship hub. We discussed why Sharjah has chosen this strategy and what the critical elements are to create a vibrant entrepreneurial ecosystem. Culture plays a huge role here, at a micro and macro level, as does the word “failure”.

We talked about the different needs that entrepreneurs have at various stages of their journey, and how that translates into programs at Sheraa (by the way, these are all free of charge). Finally, Najla shared her story of how she got onto the board of a bank, an entertaining and eye-opening mix of head, heart and hustle.

You can find Najla on Twitter and at Sheraa.

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