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Dawn Metcalfe

Author. Trainer. Executive Coach.

Dawn Metcalfe is an executive coach, facilitator, trainer, speaker and leadership coach. She is the founder of Dubai-based PDSi, which helps individuals and teams get even better at what they do. Dawn’s first book was Managing the Matrix; The HardTalk Handbook is her second book. Dawn speaks regularly at events and in the media on any topic where people and business intersect.

Since leaving her native Ireland, Dawn Metcalfe has worked in seven countries including China and Japan, and now calls Dubai her home. Known for her straight-talking truth-telling and powerful insights, Dawn has worked with leaders around the world to change their perspective, their behavior and their impact on others. Dawn’s inspiration behind the book was being hired on eight different occasions to tell an employee that they smelt bad.

Dawn draws from extensive research and neuroscience techniques to explain human communication behavior and how to combat instincts that hold us back. She is an expert in resolving conflict and affect change no matter what your culture, background or experience.

You can read more about HardTalk at and about PDSi at


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