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The Art and Science of Public Speaking – Saana Azzam

Saana Azzam is a power-house in the international world of public speaking. She is the founder of MENA Speakers, the leading speaker bureau in the Middle East, and has made it her life’s purpose is to change the world through dialogue.

A talented speaker herself and a trainer of public speakers, Saana’s core business is managing over 200 speakers globally and matching them to the right events. Her clients include Ericsson, Spotify, and Del Monte as well as numerous royals and dignitaries.

Trained by international journalists and media experts from CNBC and MBC amongst others, Saana has undertaken public speaking assignments in Europe on leadership and leading Generation Y. She was recognized as one of Sweden’s 101 Super talents in 2012, and a “Top 30 Under 30 influencers” in 2015. Her speaking engagements have covered audience sizes up to 1000 people, all across Europe and the Middle East.

During our chat, we discussed Saana’s entrepreneurial journey, what drove her from “Female Economist of the Year” to building a completely different business, and what obstacles she’s faced along the way. We talked about the art and science of public speaking, and got loads of practical tips on how to get better at it. We even discussed how CEOs use speakers strategically in their companies… in fact, this episode is another good one for corporates looking at messaging.

Finally, we talked about gender equality and how to get there, with a focus on her home country of Sweden, a leader in the world of gender parity.

If you are a CEO keen to improve messaging internally and leverage speakers to do it – this episode is for you. If you are a corporate professional keen to sharpen your speaking skills, this episode is for you. If you are an entrepreneur like Saana – or want to become an entrepreneur – this episode is for you.

You can follow Saana Azzam and MENA Speakers on Facebook, Instagram and LinkedIn @SaanaAzzam and @MENASpeakers.