23 years old and running a booming online business… How do you go from zero business knowledge to manufacturing a garment to marketing with zero dollars to converting into sales on Amazon?
Bosslady Tatiana Buree started her business, Luxx Health, at the age of 20. She iterated her product offering as she learned from the market and finally settled on waist trainers, a very niche product.
During our conversation, Tatiana talked about her motivation behind setting up the business, the challenges she faces as a seller on Amazon.com, and how to market in a crowded place – using no money. We discussed the power of social media like Instagram and YouTube, and also talked about practical business issues like the beauty of outsourcing. I loved Tatiana’s biggest learning: focus on adding value to the marketplace.