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Helen McGuire

Flexible Work Options For Professional Women

Helen McGuire launched Hopscotch in March 2016 to enable professional women to play a part in the workplace, no matter what their personal commitments.

Helen started working in London in the digital and music industry, primarily for the BBC.  She successfully piloted and presented her own music radio show in 11 countries globally and DJ’d internationally as a hobby. On moving to Dubai, she was the first female resident DJ at 360 (Jumeirah Beach Hotel). From there she moved on to communications, becoming the Head of Digital Content at Impact BBDO/Proximity.

On taking a maternity break to have her first child in 2015, Helen began to understand the pressures felt by women who wish to work but were unable to find flexible options to suit their family commitments.  And so the idea of Hopscotch was born and grew with the help of her husband, Justin McGuire, CEO of MCG Recruitment Group.

With Hopscotch, Helen has built a business with a community of over 50,000 women in the region and works with multinationals to SMEs in order to spearhead initiatives, skills sessions, events and training for women and companies.

Helen is also a lead member of the UN Women’s Empowerment Taskforce in the UAE, speaks regularly at Forums regionally and internationally, and is a mum of two.


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