As well as being CMO of JP Morgan, Kristin is co-founder of the bank’s initiative to advance women, a program called Women On The Move. The focus on gender equity has yielded solid results at JP Morgan: 50% of the Operating Committee are women; 50% of the management team at the consumer business are women; all 3 CEO roles are women, and one of them is a woman of color.
Kristin is responsible for brand, media, sponsorships, data and analytics, performance marketing, and consumer communications at JP Morgan Chase. She runs a $5+ billion marketing budget and a global team of 2,000 people. This year, she was recognized as Marketer of the Year by The Ad Club and Forbes ranked her #5 of the World’s Most Influential CMOs.
We had a lot to talk about… We eventually got to Women on The Move and how it’s impacted numbers at JP Morgan, but first we talked about the Imposter Syndrome – and Kristin shared some everyday, practical tips on how to handle it. We discussed effective marketing and how it changes depending on who the target customer is. We talked about leading teams, sourcing feedback and the financial crisis! Finally, we discussed how to promote other women, the era of sisterhood we’re in – and how to handle women who aren’t walking the talk.
My favorite quotes of the episode were Kristin’s take on:
- How to support the advancement other women: “When a woman’s name comes up who’s amazing, you just say “oh my God, that Kristin, she really needs a bigger job”. Then stop. The seed’s been planted.”
- Hiring: “Look for people who know what to do when they don’t know what to do.”
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