Mona Ataya is one of the Middle East’s most prominent entrepreneurs, having built two hugely successful online businesses in the last 18 years: Bayt and Mumzworld.

Mona Ataya founded Mumzworld in 2011 to fill a void for mothers that she herself faced twice: firstly while preparing to become a mother of twins and couldn’t find local resources, and then later in trying to buy her children quality, affordable toys. She is responsible for the overall strategic direction and management of the company.  

Prior to establishing Mumzworld, Mona was part of the group of successful entrepreneurs who founded Bayt.com, a well-established and recognized market leader in online recruitment in the region. Mona actually started out in the corporate world and spent 10 years working for FMCG giants Procter & Gamble and Johnson & Johnson.