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Season 2 Finale with Marketing Guru Bozoma Saint John


Welcome to Episode 60, the final episode of Season 2.

Bozoma “Boz” Saint John is the Chief Marketing Officer at Endeavor, a global leader in entertainment, sports and fashion with a portfolio of companies including WME, IMG, and UFC. Before joining Endeavor, Saint John served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. While at PepsiCo, she signed their first ever deal with Beyonce.

Boz was inducted into Billboard’s Women in Music Hall of Fame in 2018, and the American Advertising Federation Hall of Achievement in 2014. She was recognized on The Hollywood Reporter’s Women in Entertainment Power 100 list in 2018 and as Billboard’s Executive of the Year in 2016. Boz has also been featured on the cover of Adweek as “one of the most exciting personalities in advertising” and on many lists like Fortune’s Most Influential CMOs.

During our chat, we explored a number of interesting areas like confidence and how to develop it, the importance of cultivating your personal brand and how to do it, and the reality of stereotype threat and how to handle it. We also talked about the value of practicing all sorts of behaviors necessary for success, from speaking up to switching off. I especially liked how Boz is evolving her own personal brand to move from “success to significance”.

Bozoma Saint John is the Chief Marketing Officer at Endeavor and has held executive positions at Uber, Apple, and PepsiCo.

You’ll also find awesome nuggets on stage fright, faith, pop-culture and her big, crazy dream.  There were so many fantastic quotes I could share here, but I’ll limit myself to two: “It’s not self-promotion if you’re adding to the conversation,” and “I’m really brilliant, but I don’t have to be brilliant in every meeting.”

A little behind the scenes from the episode.

Bozoma’s book recommendation is Elaine Welteroth’s More than Enough

If you’d like to follow Badass Boz you can find her on Twitter and Instagram.

Thank You

This episode marks the end of Season 2. It’s been an emotional journey and as I look back on all the incredible women this season and all of you listening from around the world, I can’t help but be humbled and honoured. Season 3 will return in Fall 2019 and we’ve got a whole new lineup with a few surprises in store.

In the meantime, don’t hesitate to get in touch and let us know what you think of this episode or the show in general on Instagram, Twitter LinkedIn, or good ‘ol email.