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Norma Taki, Partner at PwC: Winning in the Corporate World

December 9, 2019 Comments Off on Norma Taki, Partner at PwC: Winning in the Corporate World

Norma Taki is a partner at PwC, has over 21 years of experience with the firm and leads their Retail and Consumer Markets Practice across the Middle East. She has executed numerous financial due diligence deals and valuation projects across various retail sectors, from fashion to F&B to manufacturing. She also has extensive experience in financial due diligence in the Healthcare, Education and Telco sectors. On top of her day job, Norma leads PwC ME’s Diversity and Inclusion initiative.

We talked about the fundamentals of corporate life, and the way women’s challenges change over time as you rise in the pyramid and become more senior. We discussed managing the Imposter Syndrome and navigating the sensitivities of self-promotion. We talked about mentorship and sponsorship, the myth of women “opting out” and the role of a D&I leader. Finally, we got technical as I wanted to learn from the ultimate industry expert what the retail trends are globally and how they compare in the Middle East.

There are so many quotes I could pull out, but I’ll restrict it to these two:

  • On celebrating one’s successes: “I will share why I’m proud we won this project”.
  • On the Imposter Syndrome: “you’re in year 1, I’m in year 35 – if at year 35 I don’t have the success that I do – then I’ve failed.”

You can find Norma on LinkedIn and Twitter.

Please do get in touch with the team at When Women Win and let us know what you think of this episode or the show in general. You can reach us via Instagram, LinkedIn – or the web contact form.

Thank you!

Arlan Hamilton: Built a Venture Capital Fund While Homeless

December 2, 2019 Comments Off on Arlan Hamilton: Built a Venture Capital Fund While Homeless


This episode was recorded in front of a live audience at the 2019 Sharjah Entrepreneurship Festival, an incredible get-together that’s been running for 3 years… Each of those 3 years, I’ve been invited to do a When Women Win interview live on stage. It’s when I first met the Melltoo founders, a hilarious husband/ wife entrepreneurial team; where I interviewed Donna Benton – one of Dubai’s most successful entrepreneurs EVER, and this year’s guest was a remarkable human who flew over from Los Angeles to join us…

Arlan Hamilton built a venture capital fund while homeless. She is the Founder and Managing Partner of Backstage Capital, a fund that is dedicated to minimizing funding disparities in tech by investing in high-potential founders from underrepresented groups.

Started from scratch in 2015, Backstage has now invested nearly $7m into 130 startups led by underestimated founders. Arlan has been featured in Forbes, Fast Company, Fortune, Wall Street Journal, CNN Money, and was recently named on Fortune magazine’s 40 under 40 list.

We talked about Arlan’s journey, from sleeping rough to building a multi-million dollar fund. We discussed the underrepresented founders she invests in and what she has learnt from them; advice for entrepreneurs and investors; and the two factors she has found that often differentiate the more successful start-ups from the rest. We talked about looking after yourself as well as others, and how to cope with the immense stress of having others – families – relying on you. We talked about Arlan’s podcast “Your First Million”, her upcoming book “It’s About Damn Time”, the meaning of failure and the impact of success.

There were so many fantastic quotes – here are just two:

  • “Investors should invest in start-ups led by people who have a little bit of a chip on their shoulder”
  • “The seed doesn’t see the petal”

Arlan had two book recommendations: her own book which is available on pre-order, to be released in May 2020 😊 “It’s About Damn Time”, and The Memo by Minda Harts.

You can find Arlan on Twitter and Instagram @arlanwashere.

Please do get in touch with the team at When Women Win and let us know what you think of this episode or the show in general. You can reach us via Instagram, LinkedIn – or the web contact form. Thank you!

Dima Ayad: the Business of Inclusive Fashion

November 4, 2019 Comments Off on Dima Ayad: the Business of Inclusive Fashion

Dima Ayad began her career in hospitality, developing restaurant and entertainment concepts for leading hotel chains like Kerzner, Raffles and Jumeirah. During her 15 year tenure, she launched restaurants like Gordon Ramsay’s Bread Street Kitchen, and award-winning music festivals like Sandance.

Whilst still working full-time in hospitality, a difficult personal experience led Dima to address a problem that she had struggled with for years: her clothing size (12/14 US) just wasn’t available. She began making her own evening gowns, and eventually created her eponymous label (Dima Ayad) for women of all shapes and sizes. A few years in, the brand took off and Dima left hospitality to devote herself entirely to her mission: to make luxury fashion accessible to women of all sizes.

We talked about how she was essentially forced to address the market gap, and how she has scaled her business – failures, challenges, and tips for success. We discussed what “plus size” and “luxury fashion” actually mean, why clothes are not available in sizes that would fit more than half the population and how the global idea of beauty has morphed over time from Marilyn Monroe to Kate Moss. We also touched on sustainability in fashion and how wasteful it is as an industry. Maybe the biggest lesson I took away is the massive impact that clothes can have on your mood and your day, how clothes can be empowering or the opposite. Dima gave a fantastically relatable example – I hope you’ll listen to it.

My favorite quote was “There’s something so beautiful about being yourself”. And Dima’s book recommendation was Mitch Albom’s Tuesdays with Morrie.

You can find Dima at her website or on Instagram.

Please do get in touch with the team at When Women Win and let us know what you think of this episode or the show in general. You can reach us via Instagram, Twitter, LinkedIn. Thank you!

Anne-Marie Slaughter: Journey to Parity For Men and Women

October 28, 2019 Comments Off on Anne-Marie Slaughter: Journey to Parity For Men and Women

Anne-Marie Slaughter is the CEO of New America, a think and action tank dedicated to renewing America in the Digital Age. She has been a law professor at Harvard, as well as a professor of Politics and International Affairs at Princeton University and has written or edited 8 books. From 2009–2011, Anne-Marie served as director of policy planning for the United States Department of State. It was this experience that led her to pen a ground-breaking article in 2012: “Why Women Still Can’t Have it All”.

Anne-Marie’s point of view was a shock to the corporate system. Here was one of the most powerful women on planet earth saying that combining family and career in today’s work construct was just not possible. In the first four days after publication, the Atlantic article attracted 725,000 unique readers, making it the most popular piece ever published in that magazine.

I had the immense pleasure of interviewing Anne-Marie recently, at the Nexus Summit in New York. I wanted to know whether her views had changed in any way over the past 7 years. We also talked about how people react to businesswomen taking time out for personal reasons and how organisations need to level the playing field. We discussed the role of men and what they need from the parity movement. We talked about her latest book, The Chessboard and the Web; and Anne-Marie shared a sure-fire tip on how to get more done in a day.

My favorite quote was a sobering one: “Life happens… somebody has to make the choice for care over career, and our society is structured such that people who do that are radically devalued”.

You can find Anne-Marie on Twitter and at https://www.newamerica.org/

Please do get in touch with the team at When Women Win and let us know what you think of this episode or the show in general. You can reach us via Instagram, Twitter, LinkedIn – or the contact form on the home page. Thank you!

Elissar Farah Antonios – CEO of Citi UAE & Levant

October 14, 2019 Comments Off on Elissar Farah Antonios – CEO of Citi UAE & Levant

Elissar leads Citi’s largest and most diverse franchise in the Middle East and Africa, where she oversees Corporate, Investment Banking and Wealth Management services. Her banking career started 29 years ago in the London office of the Bank of New York. On her way to Citi, Elissar spent a few years with Credit Agricole Indosuez and ABN AMRO.

Elissar was ranked by Forbes Middle East among the top 100 most powerful and influential Arab businesswomen in 2017 and 2018. She is active in various community service organizations: Elissar is the senior sponsor of Citi’s UAE Women Network and is on the Advisory Board of the Olayan School of Business at the American University of Beirut. She has also been an Advisory Member of the Lebanese Banking Association and helped launch the United Nation Global Compact Network in Lebanon.

Having such a seasoned banker on the show, I had to get some advice on wealth management – an issue that plagues many When Women Win listeners. We then got into the gender pay gap, as the Financial Services industry in general performs badly here. I was surprised to learn that Citi had done a deep dive on this issue – and had made their findings public.

We discussed why women are leaving the corporate world and how to retain them. Spoiler alert: this includes paternity leave! We went deep into challenges that Elissar faced at very stages of her career – from her starting out, to mid-career to much more recently. And finally, we discussed the importance of balance in one’s life – and how to get it. Another spoiler? Nope 🙂

My favorite quote of the episode was: “The position itself doesn’t give you the authority. You EARN the authority and respect with time, as you demonstrate the value”.

You can find Elissar on LinkedIn and Instagram.

Please do get in touch with the team at When Women Win and let us know what you think of this episode or the show in general. You can reach us via Instagram, Twitter, LinkedIn – or the contact form on the home page. Thank you!

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The Podcast

When Women Win is a weekly podcast where boss ladies and female role models from around the world share their inspirational stories and practical tools and strategies for success. The podcast is currently the most listened to podcast in the Middle East.